The process of Search Engine Optimization (SEO) involves the use of search engines to drive traffic to a website. This requires in-depth knowledge of the criteria that search engines use to rank websites so that an effective strategy can be planned and executed. At Masil SEO, our efforts to develop and execute such strategies for our clients involve a number of steps.
- Our first priority is to learn about the business of our clients as much as possible prior to any SEO work; we call this “Client Research”. We then use this knowledge in our other SEO activities.
- We use traffic analysis to determine the characteristics of existing traffic on your website. This process is very helpful in discovering the existing as well as potential problems and in suggesting steps that can be taken to deal with them.
- We also perform keyword research as well as competitor research to determine how our SEO work can benefit your website to the maximum. Through keyword research we select the terms and phrases that greatly increase your website's traffic potential while competitor research lets us incorporate the advantages of your competitors' tactics into our own strategy.
- Once the research phase is completed, we start both On-Page and Off-Page optimization of your website. Our On-Page SEO activities may include
- Inclusion of Meta Data
- Title Optimization
- Optimization of URL
- Sitemap Creation
- Inter Link Checking
Our Off-Page SEO activities include optimization through
- Blogging
- Use of Anchor Text
- Directory Submission
- Social Media
- Link Building
- We also provide you with summary and monthly reports of our progress. These reports are design to provide you with overview of our work as well as the change in visibility and ranking of your website in major search engines.
